Charities and campaigning organisations increasingly employ campaigners with digital expertise, with many developing dedicated digital campaigning teams to work on furthering social change goals. The eCampaigning Forum (ECF) has, for the last 10 years, brought together e-campaigning practitioners from across the world for an annual knowledge-sharing event. For more information see www.ecampaigningforum.com
The Digital Campaigning Knowledge Exchange will be a new element of the 2012 eCampaigning Forum (22-23 March, Oxford, UK), providing a parallel track of academic workshops alongside the open space discussions of the forum.
There is a wealth of academic and industry research into digital campaigning related topics, but this research rarely crosses over into practice discussions at ECF. Our aim is to foster meaningful links between researchers and practitioners, with a view to bringing relevant, informative research to digital campaigners, and connecting academics and researchers with live datasets and experience to draw upon.
Topics
Based on feedback from participants in 2011 we are inviting researchers with interests in the following areas to propose short papers to present, for discussion in a series of mixed academic and practitioner seminars throughout the event. Based on the papers submitted, three topics will be chosen.
The role of digital tools and communication in enhancing engagement to a cause
Demographics of digital mobilisation
Is e-campaigning inclusive? Which different demographics and patterns of technology use should campaigners consider?
Cross-country perspectives on digital campaigning
Including political and social issue campaigns. How do different national contexts compare?
Research methods for digital campaigners
How to collect research-ready datasets; how to employ innovative methods - including social network analysis and digital ethnography; how to combine qualitative and quantitative research methods;
Innovations in mobile and web technology; what do new services and approaches have to offer social change campaigns?
Approaches to crowd-sourcing and mobilising digital volunteers;
Data, data mining and ethics in digital campaigning.
We are particularly keen to have contributions that provoke debate or point to future directions for practice in digital campaigning. Specifically, we are keen to hear from academics that can provide practical suggestions for e-campaigners in additional to any theoretical or methodological insights. Poster submissions are also welcome.
The Digital Campaigning Knowledge Exchange will take place in three sessions on the 22 and 23 March 2012. Each session will consist of 2 - 3 papers, followed by discussion. Knowledge Exchange delegates are invited to particulate fully in the eCampaigning Forum, including the open space sessions. Academic participants without papers are also welcome to apply as delegates to the eCampaigning Forum.
Academics making a presentation in the Knowledge Exchange will be eligible for a reduced fee if required. Accommodation and meals are available on site at an additional cost.
Papers can be submitted for inclusions in a short peer and practitioner-reviewed 2012 eCampaigning Forum proceedings to be produced after the event.
Research connections
E-campaigners also generate a wealth of data from e-mail metrics and campaign response rates, to social network data and supporter profiles. Space will also be dedicated at the 2012 ECF to creating connections between researchers looking for data to draw upon, and practitioners with live datasets. Discussions will explore how practice data can be made available for research, and how practitioners can draw upon research data and findings more effectively.
Call for Papers
Abstracts of between approximately 200 and 300 words should be submitted to academic@ecampaigningforum.com by the 16th September 2011. Accepted presentations will be notified during October.
Programme Committee
Anastasia Kavada, Senior Lecturer, Communication and Media Research Institute (CAMRI), University of Westminster
Janelle Ward, Assistant Professor, Department of Media and Communication, Erasmus University Rotterdam
Duane Raymond, Founder and Director, FairSay and eCampaigning Forum
Jess Day, eCampaigning writer and consultant
Tim Davies, Independent Researcher & Web Science PhD Student, University of Southampton
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